You've probably read about how important it is to make your business visible to search engines. (And maybe you read it here: "Why an Online Presence Can Make or Break Your Small Business.") But creating your website, maintaining social media accounts, and starting a blog are just the first steps. To make sure your customers can find your business, you need to know a few things about SEM and SEO.

Americans tend to assume bigger means better. Nowhere is that attitude more obvious than in the business world. The gospel of growth is preached in boardrooms and business schools across the nation, but at least one source for our 2017 Small Business Outlook isn't buying it. She says she only ever intended to be a company of one.

Immigration is a major headline these days, but it may be for all the wrong reasons. According to a 2015 study from the Kauffman Foundation, new Americans are twice as likely as native-born citizens to start businesses. Another study shows they make up about 28 percent of "main street" businesses, such as retail, accommodation, and food services. It's hard to argue against facts. Immigrant business owners contribute to the US economy in a big way. Here are three stories to put some faces to the

Some people think traders need to grind it out all day, every day. Not Chi C. of Bellevue, Washington. He never wanted to be one of those people who trades all day, every day, so he developed a strategy that fit his way of thinking and had the potential to give him the financial freedom and flexibility he was looking for.

Some people start trading because of the allure of big profits. That is not the case for Brian G. of Brisbane, Australia. He says he was drawn to the markets for a different reason entirely: for the challenge. “Trading is difficult,” he says. “And like most things in life the greater the complexity the greater the reward.”

For years, Bob R. (Viroqua, Wisconsin) says he was like Jim Carrey’s character in Liar Liar. He would beat himself up whenever his trades went the wrong way. But even when he was struggling, part of him knew he would be a better trader if he could just change his mindset.